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• Most
cost effective fully validated and full supported SSL
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• Validation processes as strong as Verisign
and far stronger than GeoTrust • 30 day
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Why Strong Validation Processes for SSL are Essential
for the Preservation of Trust in the Internet Economy
Weak validation processes undermine the value
of SSL as a trust-enabling technology
Introduction
Today, online commerce is worth an estimated US$1 trillion
and continues to grow at a substantial rate. One of the
key success factors for e-commerce has been the implementation
of highly available security technology into browsers
and web servers - in particular SSL. SSL (Secure Sockets
Layer) is the transaction security protocol used by hundreds
of thousands of websites to protect online commerce.
The widespread use of SSL has invariably encouraged online
commerce and helped it rise to its current levels. As
a result our Internet economy has come to depend on SSL
as a security and trust infrastructure, but what does
the little yellow padlock really mean to the user? More
than some SSL Providers would have you believe…
Since the SSL protocol was released by Netscape as a security
technology in 1996 consumers have been educated to look
for the SSL padlock before passing any critical details
over the Internet. Technically, the SSL protocol provides
an encrypted link between two parties, however in the
eyes of the consumer, seeing the SSL padlock in their
browser means much more:
That they have a secure (encrypted) link with the website
That the website displaying the padlock is a valid and
legitimate organization or an accountable legal entity
As well as ensuring that their details remain secure during
a transaction, consumers also care whether the website
they are dealing with is legitimate. In order to solve
the critical issue of identity assurance as well as information
security on the Internet, the efforts of SSL Providers
(Certification Authorities), consumer magazines and industry
bodies have rightly resulted in the SSL padlock becoming
synonymous with trust and integrity - factors consumers
associate with being legitimate.
This paper examines how we use SSL commercially and how
good validation processes play a critical part in the
preservation of a trusted e-commerce infrastructure.
What is SSL?
Secure Sockets Layer, SSL, is the standard security technology
for creating an encrypted link between a web server and
a browser. This link ensures that all data passed between
the web server and browser remains private and integral.
SSL is an industry standard and is used by millions of
websites in the protection of their online transactions
with their customers. In order to be able to generate
an SSL link, a web server requires an SSL Certificate.
Who can issue SSL Certificates?
SSL Certificates can be issued by anybody using freely
available software such as Open SSL or Microsoft's Certificate
Services manager. Such SSL Certificates are known as "self-signed"
Certificates. However, self-signed SSL Certificates are
not inherently trusted by customer's browsers and whilst
they can still be used for encryption they will cause
browsers to display "warning messages" - informing the
user that the Certificate has not been issued by an entity
the user has chosen to trust.
 Warning
message IE users will see from a self-signed SSL Certificate
 Warning
message Netscape users will see from a self-signed SSL
Certificate
Such warnings are undesirable for commercial sites - they
will drive away customers. In order to avoid such warnings
the SSL Certificate must be issued by a "trusted certifying
authority" - trusted third party Certification Authorities
that utilize their trusted position to make available
"trusted" SSL Certificates. What
is a Certification Authority?
Browsers and Operating Systems come with a pre-installed
list of trusted Certification Authorities, known as the
Trusted Root CA store. As Microsoft and Netscape provide
the major operating systems and browsers, they have elected
whether to include the Certification Authority into the
Trusted Root CA store, thereby giving trusted status.
Microsoft and Netscape determine which organizations are
Certification Authorities. 
The Microsoft trusted
root CA store

The Netscape trusted root CA store
SSL certificates issued by trusted Certification Authorities
do not display a warning and establish a secure link between
website and browser transparently. In such circumstances,
the padlock signifies the user has an encrypted link with
a company who has been issued a trusted SSL Certificate
from a trusted Certificate Authority.
Microsoft and Netscape have therefore determined the role
of the Certification Authority - to use their trusted
status to "pass trust" to websites whom ordinarily would
not be trusted by a customer. The key issue must now be
addressed - before passing such trust, how does the CA
know the website can be trusted?
What does a Certification Authority
do before issuing a trusted SSL Certificate?
The SSL protocol did not originally include the provision
of a validated business identity within the SSL Certificate.
Yet both Microsoft and Netscape (and other browser vendors)
have a policy of only issuing SSL Certificates to validated
entities so consumers now expect such website identity
assurances. Market education through the consumer press
and industry bodies has also added to people's perception
of the SSL padlock as indicating a secure and authentic
site.
As a result of their "trusted" status, Certification Authorities
have a responsibility to ensure they only ever issue SSL
Certificates to legitimate companies. This may only be
achieved by employing stringent validation processes to
ensure issuance practices only allow the SSL Certificate
to be issued to a legitimate company. After all, anyone
relying on the presence of an SSL Certificate will do
so not just for the encryption factor, but also to indicate
the legitimacy of the site.
Whether they realize it or not, consumers dictate that
Certification Authorities have a duty to perform satisfactory
validation for all SSL Certificate applicants. If validation
is weak, consumer confidence in SSL Certificates will
be undermined. Gartner has recently examined the consequences
of weak validation in their report "Secure Sockets - sometimes
isn't", and concluded that consumer web-based commerce
could be dramatically inhibited.
All SSL Certificates are not equal!
The value of SSL is protected by the strength of a standard
two-point validation process:
Step 1: Verify that the applicant owns, or has legal right
to use, the domain name featured in the application. Step
2: Verify that the applicant is a legitimate and legally
accountable entity.
The compromise of either step endangers the message of
trust and legitimacy provided to the end consumer.
Companies such as GeoTrust, through its QuickSSL and FreeSSL
products, and IPSCA, the Spanish SSL Provider, perform
only the first stage of the two-step validation process
(as employed by all other SSL Providers) by only verifying
that the applicant owns the domain name provided during
Certificate application. This validation step relies on
the use of Domain Name Registrar details to validate ownership
of a domain name and then a challenge email is sent to
the listed administrator of the domain name. If the challenge
is met with a successful reply, the Certificate will be
issued.
Anybody who has purchased a domain name knows that when
completing the ownership details, any company, organization
or person can be the named owner - these records are not
validated! So by relying solely on such records, potentially
untrustworthy information is being trusted. Bizarrely,
GeoTrust even refer to this cut-down domain-control authentication
process as being stronger than traditional two step validation
- which includes both the domain name ownership validation
step and the added step of business legitimacy verification.
To protect themselves, GeoTrust insert the term "Organization
Not Validated" into the issued Certificate. This term
is visible to all customers visiting the website using
the issued SSL Certificate. Whilst the term no doubt protects
GeoTrust from any potential legal recourse, it also means
that a website's customer gains little comfort in the
trustworthiness of the site - after all as far as the
customer is concerned the Organization has NOT been validated!
Trusted Certificates VS Browser Recognized
Certificates
We have established that:
The role of the Certification Authority is to pass trust.
We have also established that: Validation
= Trust
No Validation = No Trust
A Certification Authority that does not conduct sufficient
two-step validation is simply issuing an SSL Certificate
that is designed to bypass the browser warning message
- a browser recognized certificate, but not a trusted
certificate. Remember that Microsoft and Netscape included
the warning message in their browsers in order to alert
the user of the un-trusted status of an SSL Certificate.
Bypassing the warning message = Selling the encrypted
link without telling the customer it is an encryption
only link
If a website is only interested in providing encryption
to its visitors it can do so by using a free self-signed
Certificate - there is no need to pay a Certification
Authority for a trusted SSL Certificate.
The "not trusted" warning message will even let the customer
know that whilst the website can provide encryption, it
does not provide trust.
Without sufficient validation processes, SSL Certificates
are simply encryption certificates that bypass the browser
warning message. In other words they are not trusted certificates
in the true sense of the word, they are simply browser
recognized certificates.
Certification Authorities are trusted by browsers for
a reason - to provide trusted certificates. Conducting
only weak validation undermines why a Certificate Authority
must be a trusted entity and begs the question of why
companies should pay for an untrustworthy certificate
that consumers, through no fault of their own, inadvertently
trust?
In their white papers on SSL, GeoTrust strongly publicize
that SSL is NOT for trust and only for encryption and
consequently use the argument to justify their lack of
business legitimacy validation. However, if SSL is for
encryption only why is there a need to display "Organization
Not Validated" in their SSL Certificates?
The presence of this warning message is effectively admitting
that the consumer, e.g. the party relying on the SSL Certificate,
does not inherently know that the SSL Certificate is for
encryption only and should not be relied on for business
legitimacy. In other words, the consumer must be told
that the SSL Certificate does not provide the trust they
believed it ordinarily would have.
By displaying the "Organization Not Validated" message,
GeoTrust is trying to remove the current association of
business legitimacy with SSL. As this message is embedded
into the Certificate, where only expert users will be
able to find it, consumers are in danger of inherently
misinterpreting the intended usage of such Certificates.
The commercial dangers
of weak validation
Companies using weakly validated Certificates risk losing
the trust of customers who rely on such Certificates when
they discover the Certificate stands for "encryption"
only. Without the assurance that the company behind the
site is legitimate, the customer will go elsewhere to
conduct their business. Can a company really afford to
lose customers simply because of their choice of SSL provider?
Only by choosing a strongly validated SSL Certificate
from a provider who performs two-step validation processes
can the user expectations of SSL be realised, and ultimately
preserved. Consumers have long associated SSL with more
than just encryption. Yet, by removing sufficient validation,
the Certificate Authority is not fulfilling its responsibilities
to deliver the trust in a "trusted certificate".
In an environment where trust goes hand in hand with commercial
success, removing validation from the very products used
to provide such trust is not only dangerous but also poses
a long term threat to the Internet economy.
SSL Providers retailing non-validated Certificates will
often attempt to sell a "Trust" only product. The downside
to this exercise is that websites are forced to purchase
both an SSL Certificate and a Trust product just to gain
both encryption and trust functionality, whereas a fully
validated SSL Certificate can already provide both.
Comodo, like Verisign, Thawte, Baltimore and Entrust,
is serious about the validation employed in SSL Certificate
applications. If you wish to maintain the trust of your
customers, we strongly believe that you should be serious
about validation too. Comodo
Instant SSL - the only low cost fully validated SSL Certificate
In May 2002 Comodo launched InstantSSL, the only low cost
fully validated SSL Certificates. Prior to the launch
of InstantSSL, GeoTrust offered the industry's cheapest
SSL certificates through the QuickSSL brand (the low price
being attributed to the due absence of strong validation
processes). However, Instant SSL certificates are less
than half the price of GeoTrust QuickSSL certificates,
issued quickly, and unlike GeoTrust QuickSSL and IPSCA
certificates, Instant SSL certificates are fully validated.
What an SSL Certificate
should tell the site's visitors
Comodo is at the forefront of providing fully qualified
SSL Certificates. Digital Signature legislation is catching
up to how digital certificates are used commercially and
appreciates that applications such as SSL mean much more
in commercial terms than just encryption. The EU Directive
on Digital Signatures is considered by many to be a milestone
in how online identities and transactions are being aligned
in legal terms with their physical world counterparts.
Part of the directive covers "Qualified Certificates"
- digital certificates that have been issued to validated
entities, and whose identities are contained within the
certificate itself.
Comodo's Instant SSL Certificates contain the following
critical identification information within the SSL Certificate:
Common Name - the fully qualified domain name for which
the SSL Certificate is to be used Organization Name Organization
Unit Street Address City / Town State / Province Zip /
Postal Code Country
All the above information is validated quickly and efficiently
by Comodo, ensuring customers receive their Certificate
quickly but without the risks associated with weak validation.
This places Comodo at the forefront in delivering SSL
Certificates that comply with legislation even before
it becomes law to do so! InstantSSL
- combining strong validation with low costs
Comodo is the only SSL Provider to offer responsible companies
the option of low cost, fully validated and highly trusted
SSL certificates. With the availability of InstantSSL,
there is no longer any need to opt for more expensive
non-validated, untrustworthy encryption-only SSL certificates.
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